Case Study:
Digital Growth Strategy
Client
Clarity Recruitment
*Last updated: October 2024
Objective
Grow TikTok followers from 0 to >3,000 in 3 months.
Timeframe
One content shoot for two to three months’ worth of content.
FAQ: Strategy Overview
Account under the CEO’s name, not the Firm’s.
TikTok’s algorithm prioritizes content that creates a sense of intimacy and trust. Emphasizing authenticity and connection through front-facing videos encourages greater engagement because it feels personal and relatable.
The social channel’s viral nature is also partly driven by personality. Whether it’s comedy, storytelling, or reactions, front-facing videos allow creators to show their personality in ways that faceless content often do not. This personal touch often results in more viral, shareable content.
Content Pillars.
Lead with content that was the most engaging on the platform:
Education, Community, Entertainment.
SEO, Keyword Research, & Data Insights.
Leveraged TikTok’s search trends and Creator analytics, as well as Sprout Social analytics, to inform content scheduling.
App Engagement.
Likes, comments, shares, and saves go a long way. Every person is an open door to a new network that may not have come across the client’s content in the past.
Engagement is another avenue to enter the competitor market and understand the client’s industry on the platform. What videos have gone viral? What topics are pain points for the people on the app? What is NOT being talked about?
Results & Analytics.
One video with more than 260k views.
Another video with more than 130k views.
Collectively, more than 16,000 likes; nearly 300 comments; and nearly 11,000 saves.
Exceeded goal of 3,000 followers in 3 months.
Key Takeaways.
Importance of Quality Content:
High-quality content drives growth.Sustained Growth:
Continued follower growth to nearly 5,000 followers without new content over two months of posting three content pieces per week.Data-Driven Approach:
SEO, competitor research, and user analytics optimized content delivery and engagement.
Conclusion.
The strategy exceeded the client’s expectations, achieving nearly 5,000 in a short period.
The use of strategic content pillars, SEO, and app engagement tactics proved crucial in driving success.